Clarity refers to the purity of a diamond. However, nothing in this world is perfect and diamonds, no matter how priceless, may contain tiny natural birthmarks in varying degrees. These marks serve as the diamond's "fingerprint" that makes every stone unique.

This feature of Diamond Card, known as Diamond Cares, enables card members to manifest their unique feminine character -nurturing and pure. It emphasizes the fact that, despite their slight imperfections, they are still unique and caring persons.

Diamond Cares Program - This program will enable card members to fulfill that caring part of their personality by allowing them to automatically donate money to a worthy cause.

Here's how this works: For every P100 charged to their Diamond Card, the amount of P0.25 will be automatically donated to Gawad Kalinga Sibol.

Gawad Kalinga Sibol (Child & Youth Development)

GK provides values-based education for pre-school children aged 3 to 6 years old through its program called SIBOL.

It also provides a support program for street children of elementary school age, from 7 to 13 years old, whereby these children are provided with academic tutorials, sports and creative workshops, as well as very solid values formation through a program called SAGIP.

Another program, SIGA, which means "to light" in Filipino, provides scholarships to young people with the mental aptitude to pursue higher education.