In comparing diamonds, the absence of color makes one more precious than another. However, the less color a diamond has the more cleanly it reflects and refracts the light that enters through it. When light enters a colorless diamond, it becomes like a prism and refracts the white light into its full spectrum of color.

Aptly labeled Diamond Deals, these benefits are all geared towards helping them exude their various colors for everyone to appreciate and admire.

Benefits Guide - a bi-monthly compilation featuring the exclusive discounts and freebies available to Diamond Card holders like you when you shop for items using your Diamond Card at participating merchants.

Diamond Deals Deluxe - You will receive special gift certificates from various sponsor establishments that will entitle you to deluxe treats (free service and/or items) with no purchase requirement. To allow you to enjoy these benefits immediately, these gift certificates will be inserted together with your Diamond Card.