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RCBC Bankard launches first and only lifestyle dining card
 The RCBC Bankard brand has added yet another unique card to its wide array of card products – the LJC – RCBC Bankard MasterCard. A credit card, loyalty card and discount card rolled into one, this innovative co-brand card offers a host of dining privileges each time it is used in any LJC establishment such as Café Adriatico, Bistro Remedios, Café Havana, Larry’s Café and Bar, Abe, Fely J’s Kitchen and its newest restaurant, Lorenzo’s Way.
Packed with value-laden benefits, the dining card entitles cardholders to year-round 10% discount each time they use their card at any LJC restaurant. On their birthday month, they enjoy as much as 50% discount, depending on how many people they celebrate with. Under their card’s Frequent Diner Program, regular patrons are awarded free dining vouches of up to 10% of their accumulated LJC dining usage for the past year which will be given on their card’s anniversary date. As a welcome treat, new cardholders are given free bottle of wine upon their first usage at any LJC restaurant. In addition, cardholders whose applications were approved on or before December 31, 2009 are treated to a 30% discount at Café Adriatico. Over and above all these dining benefits, cardholders are encouraged to use this card to enjoy the card’s regular benefits like a rewards program that gives them additional dining vouchers. They can also avail of 0% installment up to 6 months for big group gatherings at any LJC restaurant.
“Our collaboration with LJC and MasterCard has allowed us to provide the market with a dining card that gives cardholder real value for thir money,” says Bankard CEO and President Oscar B. Biason. “with its wide range of discounts and benefits, the card provides cardholders who enjoy good food with the card that lets them indulge in their interest without spending a fortune, ” adds Biason. The LJC – RCBC Bankard card bares the MasterCard so it enjoys wide recognition and acceptance worldwide.
Bankard, Inc., which services the credit card operations of its mother company, RCBC, issues cards under the RCBC Bankard brand.
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